Ode to the Bug

Ode to the Bug - VW Beetle Campaign

VW-DDB Mudra’s New Beetle Campaign

Volkswagen unveiled a new web film celebrating the iconic Beetle’s 70-year-old legacy. The film sets the mood for the launch of the 21st century Beetle, and leverages the car’s heritage to achieve this end. Targeted to both existing and potential users of the Beetle, the film kick-starts the campaign to…