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Volkswagen Beetle

Volkswagen Beetle

Despite the unfortunate origins within Hitler’s Reich, the Volkswagen Beetle is one of the greatest-selling cars of all time. Translating as ‘The People’s Car’, Hitler himself told the engineers and designers that the car had to be air-cooled, as not every German could afford a garage. Antifreeze for coolant was…

Ode to the Bug - VW Beetle Campaign

VW-DDB Mudra’s New Beetle Campaign

Volkswagen unveiled a new web film celebrating the iconic Beetle’s 70-year-old legacy. The film sets the mood for the launch of the 21st century Beetle, and leverages the car’s heritage to achieve this end. Targeted to both existing and potential users of the Beetle, the film kick-starts the campaign to…